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And un-shockingly, it’s estimated that 59 percent of women and 53 percent of men decrease their actual weight while trying to attract mates on online sites.

List of Niche ideas in the Online Dating Industry Many dating sites allow users to filter their search results based on age, geographic location and education level, but there are very few, if any, dating sites based on these specific criteria.

The average price of online dating services is between $20 and $30 dollars a month.

It was initially a very lucrative business to be in with online dating services soaring in popularity since 2001 and representing nearly 50% of the dating market’s value.

Starting a dating site for specific parts of the country could help people meet who may otherwise miss each other.

In a study conducted by Sterling’s Best Places, cities such as Houston, Texas; Wichita, Kansas; and Louisville, Kentucky lack adequate meeting places for singles, and therefore could make viable options for a dating site. Starting a dating site for singles over 50 could fill a niche that is rarely addressed by other dating sites.

In 2007, dating sites earned about $1.03 billion in revenue, with that figure growing to $1.65 billion by 2012.

These projections are based on the continued integration of the digital world into everyday life.

General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.

Not surprisingly, members of online dating sites aren’t always completely honest.

Members tend to inflate their yearly salaries by 20 percent or more.

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