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The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.Searchmate offered to upgrade Aileen to its “Platinum” membership, a service via which customers are assigned their very own matchmaker who will proactively look for potential matches outside Searchmate’s client base.

He said: “I wanted to get back on the dating scene but I felt fragile from the split.

Most people on these dating websites are just looking for a bit of fun, but I find that all a bit seedy.

So in May last year Aileen stumped up £1,295 for membership.

It offered her “unlimited personal introductions” to men serious about finding a relationship.

They were good-looking women in his local area with similar interests – world travel, theatre and cooking.

He didn’t hesitate to pay the £180 for 12 months’ membership as pretty much everyone he’d seen so far he would have gone on a date with, so there seemed to be a lot of potential for meeting someone special.Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.It promises “affluent, educated men and women between the ages of 30 and 55, who are all looking for a long-term commitment.” It charges £180 a year for membership.

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