Online dating services in the uk gigandet dating

For example, a dating site that gave the impression it was for Catholic people looking to meet others with the same faith, when in fact it was open to other users as well, was found to be misleading (Inch by Inch Ltd, 13 August 2014).

The ASA upheld a similar complaint regarding a website for single parents, where it was found that a large proportion of members either did not have kids, nor had indicated whether they were happy to meet a single parent (Global Personals Ltd, 9 January 2013).

For more information on how to price promotional products, please see our guidance on Promotional Savings Claims.

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One advertiser claimed that on their website “someone finds their match once every ten minutes”.

The advertiser, Match.com, stated that they had performed surveys of relevant members – however, the ASA found that the survey only included paid subscribers (rather than free users, who could browse without being able to send messages).

Furthermore, advertisers who wish to advertise paid packages are reminded to ensure that any costs or savings claims are genuine and clear.

In 2018, the ASA upheld a complaint about the savings claims on a dating site, finding that the packages had never been sold at the advertised price (Since Being Single Ltd, 24 January 2018).

In another case the ASA ruled that the claim “London's #1 Speed Dating Events & Singles Parties” was misleading as the advertiser could not demonstrate that their events were attended by more members than other speed dating events and singles parties in London (Dateina Dash.com, 20 November 2013).

For further guidance on this topic please see Types of claims: “No. It’s common to claim that a dating site is “completely free”.

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Previously, the ASA has not upheld complaints about shots of couples kissing passionately, stating that the ad was not likely to cause serious or widespread offence (Match.com, 2017).

For more information on this issue, please see our guidance on Offence: Sex.

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