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The admin will also need to scan a QR code to bind his or her We Chat account.

One person can serve as the administrator for a maximum of five We Chat Official Accounts. As the owner of a Chinese We Chat Official Account, you should control the email address and password to login to your account.

If you’re curious, check out this 2014 post on how bad trademark infringement on We Chat used to be in the early days.

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You’ll need to pick an account name, enter a short introduction to your account, and select your “operating area”. Spaces and most special characters are prohibited — only Chinese characters and alphanumeric characters.

If you find someone is already using your business name, We Chat has a nifty feature that will display the account, and if you think it qualifies as trademark infringement, you can report it.

Check out our detailed overview of We Chat platform features and developer interfaces for more thorough coverage.

If you’re still unsure of which account type to choose, seek advice before proceeding.

Decide whether to register a Subscription account (订阅号) or a Service account (服务号).

We have written separately about We Chat Work accounts, that are meant for internal company use by employees and have a separate backend at work.com.This article is concerned with the corporate accounts your customers will follow.The chart below covers the important high-level differences.Email addresses can only be used once per Official Account, so you’ll need to submit and verify a unique email address.Once you select your organization type (government, media, corporate, or other) the appropriate form will ask for your organization’s and account administrator’s basic information.You can change your admin at any time with their cooperation, or you can remove him or her (认证 rènzhèng) your account, go ahead and choose the last option at this step, for “We Chat Verification”, which requires a 300RMB (~US) annual fee.

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